Advantages
For Businesses
1. Exclusivity - Exclusivity is key to Private Social Network. A Private Social Network is exclusive to only the invited users and business community.
Customers, partners & members are aware that they belong to an exclusive private community,
and will love to be part of it! No outsiders have access to the PSN.
2. Privacy & Security - On a PSN, the organization controls & manages access to all users of the network.
There is complete privacy of the user information since the PSN is under business' management.
PSNs are completely secured. Outside users cannot simply get into a PSN.
3. Business Branding - A business is able to manage & maintain its brand on a PSN with ease.
PSNs offer many customization options - logos, banners, network names, modules, messaging,
workflow & more.
4. Deeper Relationships - PSNs allow businesses to build longer-lasting, deeper, profitable
relationships with the constituents. Importantly, the private community is engaged and is
always connected with "what's going on". Users now connect & learn more about their business
colleagues. Members share useful information & valuable feedback openly, and frequently.
This creates greater goodwill and builds considerable member & customer loyalty.
For people
1.By using a social networking site, you can do what you can and get connected
with these people to form a web of connections that can give you leverage if you play your cards right.
2. it is chepaer to use because it is free.
3. allows to meet new people and communicate wit your existing friends.
Disadvantages
1.Your network will not be noticed by search engines
2.You'll have less hits and therefore less potential members
3.Your content and what you are offering remains hidden
4.Time consuming - If this is not your kind of thing, that it would just be a waste of time for you. The key to social networking is that
it is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes.
5.Scams and Harrassment-There is a potential for failure of security in both personal and business context.
Reference
Everyday-Wisdom. (2009). The Advantages and Disadvantages of Social Networking. Available: http://www.everyday-wisdom.com/social-networking.html. Last accessed 22 November 2010.
stevesw. (2008). The Advantages and Disadvantages of Social Networking. Available: http://lgtblog.com/newsletter/uncategorized/the-advantages-and-disadvantages-of-social-networking/. Last accessed 22 November 2010.
6 comments:
This is a good post detailing the advantages and disadvantages of social networks.
Do you feel that some the disadvantages could be seen as advantages, depending on how the situation?
For exampele, 'Your network will not be noticed by search engines'. What if you wanted to advertise yourself in this way, is this not the right way to do this?
Indeed some of the disadvantages could be seen as an advantage,but what if a business wants to rich a broader market of people and when people search for them and they cant see them isn't that seen as a disadvantage because they are loosing potential customer and how can they get far in the market if they are hiding their identity. I guess it depends on their targeted audience and the business strategies.
In this case then could businesses use social network as a way of further advertising?
yes, if you pay attention to some of facebook pages , it has business links and business advertisements and trying to catch your eye. its actually a good way of advertising and promoting products.
Most businesses and organisations now have a facebook and twitter account for advertising their services or making customers aware of them.
The majority of websites you visit these days would have a link that asks the user whether they wish to join their facebook or twitter group.
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