Monday, 22 November 2010

Bebo

I don't think Bebo should be overlooked on this blog as one of the biggest private online community in its days. Most of us had a Bebo account as teenagers so I'm not going to blab on about how similar it is to other social networks. But for those of you that don't know or heard about Bebo

"Bebo is similar to other social networking sites. Each profile must include two specific modules, a comment section where other users can leave a message, and a list of the user's friends. Users can select from many more modules to add. By default, when an account is created the profile is private, which limits access to friends specifically added. The user may select the "Public Profile" option so as the profile will still be visible to any other members of a school they may have joined. Profiles may be personalized by a design template that is the background of the user's profile, known as a skin." (http://en.wikipedia.org/wiki/Bebo)

Bebo was sold to AOL in 2008 for $850 million because the owners did not have any ideas about how to make it compete with the other social networks coming up at that time. However, its use has fluctuated even more since the sale. Now AOL has decided to sell it on, and if a sale does not happen or is not agreed then it will be shut down.

A sale was actually completed this year for an undisclosed fee, and it was rumoured that the site fetched less than $10 million which is believable which could be why AOL did not want to disclose the sale amount; to prevent embarrassment of a massive loss.

My concerns though is that this could be the last days of an innovative social network that played a big part in a lot of individuals' teenage years, and still does at present.

Is there anything the new owners can do differently to save it from going under?

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